Visualize this, Harrah’s

Around the corner from the TDWI World Conference I spotted a billboard-size sign: “We have 22 years left on our lease. We are here to serve you.”

What’s it mean? I understood other signs nearby, such as the $14.95 and the “chopsticks combo special.” I also understood “we are here to serve you.” But for 22 years more?

Turns out it’s a message for Harrah’s from a neighbor, the Stage Door. The bartender at the Stage Door says Harrah’s is trying to push them out.

I admire the visualization. The single most important number is clear, and its size signals the importance. It’s so effective it has probably already brought the “oh, shit” response within Harrah’s that red flags do in conventional visualizations.

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