Pay no attention to that little product behind the jargon

A trade pub dear to my heart praised the healthy “buzz” at February’s TDWI conference. Yeah, but some of it sounded an ungrounded circuit.

So much jargon, so little meaning. Kevin Brown of Tableau Software and I were talking about it. He said, “Marketing should be simple.” For example, “if you don’t give the price out front, you’re hiding something.” I say the same goes for jargon-encrusted features and benefits.

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