Breaking the snooze

A friend who’s deep in the financial applications world goes into a lot of sales presentations intending to buy something. But he complains to his wife later, “About 30 seconds into it, I just about couldn’t keep my eyes open.”

Once in a while, though, some salesperson tells a story. Then it sticks. Then he can overlay the story onto the product’s features. Then it’s real. What a relief.

One Response to Breaking the snooze

  1. How very true

    The story is everything. We learn by stories as children so why do we not use them as adults?

    Nice one

    Rob

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