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Breaking the snooze

A friend who’s deep in the financial applications world goes into a lot of sales presentations intending to buy something. But he complains to his wife later, “About 30 seconds into it, I just about couldn’t keep my eyes open.”

Once in a while, though, some salesperson tells a story. Then it sticks. Then he can overlay the story onto the product’s features. Then it’s real. What a relief.

One comment

  1. Rob Hook says:

    How very true

    The story is everything. We learn by stories as children so why do we not use them as adults?

    Nice one

    Rob

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