Breaking the snooze

A friend who’s deep in the financial applications world goes into a lot of sales presentations intending to buy something. But he complains to his wife later, “About 30 seconds into it, I just about couldn’t keep my eyes open.”

Once in a while, though, some salesperson tells a story. Then it sticks. Then he can overlay the story onto the product’s features. Then it’s real. What a relief.

One Response to Breaking the snooze

  1. How very true

    The story is everything. We learn by stories as children so why do we not use them as adults?

    Nice one


The data industry thrives on conversation. Please submit a comment.

Other recent posts

Bohemian Grove a la BI

The Bohemian Grove of the BI industry convenes for the fifteenth time in just three weeks. Naturally, you ask the obvious question: Are you serious? The Grove? A summit? The answer begins with a fond recollection of the Grove. If you’ve never attended the Bohemian Grove yourself — I haven’t, though I live in the… Continue Reading

Favorite Star Trek, a data story

This story shows how elemental data stories really are. Humans come ready to tell and hear them, requiring no plug-ins at all. This young person can do a good job of it. There was a question, followed by data, then questions and answers, and and finally a conclusion. It’s all there. It’s elementary. Sure, this… Continue Reading

Bad stories stop good data at the water cooler

We agree by now that data’s a good compass. One neglected question is tougher: Which map? Everyone’s known the kind of “grouchy guy” TDWI instructor Kellee M. Franklin, Ph.D tells about. This guy knew better than most of his co-workers about how their Washington, D.C. defense agency worked. And he was frustrated. Over the years,… Continue Reading