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Escaping the ghosts of BI marketing past

How sweet is is to escape, if only momentarily, from BI marketing that seems intended for techies. Just across San Francisco Bay from me, Birst made its point and made me laugh with a holiday-season three-panel comic strip.

Marketing director Barbara Lewis emails me that the artwork’s by illustrator Kevin Pope, and the idea came from Birst’s PR firm, Atomic PR.

The website got a spike out of it. She writes, “I guess it’s struck a bit of a chord.”

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