Blame it on PR

Apparently a true story I just heard from a former boss: Back when he managed Comdex, the giant tech show, he shared a PR manager with a rival VP. That VP often felt short-changed by the PR manager.

At the 2000 Comdex, a reporter got food poisoning at an off-site event and died the next day. My former boss, Michael Goodman, now president of Extra Mile Audience Research, worked most of the day with the PR manager to smooth out the buzz.

That afternoon, Goodman pulled the PR manager aside to warn her the Interop VP was very upset. She had complaining bitterly to him, “She never kills anyone at my events.”

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