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Don’t call me “non-technical”

When I’ve referred to “non-technical” users, I’ve always meant just about anyone working far away IT. Well, based on research by Lyzasoft’s CEO Scott Davis, I think I’d better be careful with that definition.

My concern is not for IT people. It’s for the “quants” in finance, marketing, accounting and operations who may not write code or maintain computer networks but do go deep into math, data and logic most work days. These “quants” resent being called “non-technical” by the IT types. The quants shoot back: knowing SQL, they might point out, is easy compared with modeling demand elasticity.

The mutual disrespect is too bad, especially since the two technical types have more in common than those who rely on “guts.”

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