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What’s an SaaS vendor to do?

SaaS vendors who also sell on-premises versions have a tricky little problem, Claudia Imhoff says. How do they sell both at the same time?

A few people from SaaS vendors who attended Claudia’s Tuesday session mentioned two strategies: One is to separate the sales forces, with one selling the on-premises version, and another selling the online version.

These vendors could also sell the shareware way: let the online version be the lighter, simplified one. Let the on-premises version include all the extras.

They better figure it out. Right now, she says, there are just too many SaaS vendors in the market.

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