Recession: value of alert messaging resonates

KnowledgeSync automates the kind of routine tasks that skilled staff disdain: issuing simple invoices, inquiry followups, low-inventory alerts, etc. It’s a BI specialty that cuts cost fast. VP of sales and marketing Don Farber says that, considering the economy, he’s pleased with just a five- to seven-percent dip in sales this year.

The benefits are resonating well this year, he reports. Where companies might have had 50 leads in the pipeline during good times, they might have just 15 now. “You might have been able to miss one before,” he says, “but you can’t afford to miss any now.”

This is one in a series of posts on the recession and BI.

What have you observed of the recession’s effects on BI? Tell me here.

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