Recession: value of alert messaging resonates

KnowledgeSync automates the kind of routine tasks that skilled staff disdain: issuing simple invoices, inquiry followups, low-inventory alerts, etc. It’s a BI specialty that cuts cost fast. VP of sales and marketing Don Farber says that, considering the economy, he’s pleased with just a five- to seven-percent dip in sales this year.

The benefits are resonating well this year, he reports. Where companies might have had 50 leads in the pipeline during good times, they might have just 15 now. “You might have been able to miss one before,” he says, “but you can’t afford to miss any now.”

This is one in a series of posts on the recession and BI.

What have you observed of the recession’s effects on BI? Tell me here.

The data industry thrives on conversation. Please submit a comment.

Other recent posts

Bohemian Grove a la BI

The Bohemian Grove of the BI industry convenes for the fifteenth time in just three weeks. Naturally, you ask the obvious question: Are you serious? The Grove? A summit? The answer begins with a fond recollection of the Grove. If you’ve never attended the Bohemian Grove yourself — I haven’t, though I live in the… Continue Reading

Favorite Star Trek, a data story

This story shows how elemental data stories really are. Humans come ready to tell and hear them, requiring no plug-ins at all. This young person can do a good job of it. There was a question, followed by data, then questions and answers, and and finally a conclusion. It’s all there. It’s elementary. Sure, this… Continue Reading

Bad stories stop good data at the water cooler

We agree by now that data’s a good compass. One neglected question is tougher: Which map? Everyone’s known the kind of “grouchy guy” TDWI instructor Kellee M. Franklin, Ph.D tells about. This guy knew better than most of his co-workers about how their Washington, D.C. defense agency worked. And he was frustrated. Over the years,… Continue Reading