The week before last, I told about the young data analyst who got the door slammed in his data-seeking face, and I asked “why?” This week, a veteran of the data business answered.
Archives for August 2009
Denial of access
I hear a story like the one I heard this week and I want to ask the apparent villain why. There must be a reasonable explanation.
At first glance, he’s like other managers I’ve known of who throttle promising work for what seems like a personal need for control. “So tell me,” I’d like to say over beers, “what were you thinking when you denied that analyst free access to that data? What’s your side of it?”
Lessons from LucidEra on BI for the mid-market
Here are two tips from LucidEra veterans Ken Rudin and Darren Cunningham about BI in the mid-market: Forget “freemium” — the new term for free service leading to paid service — and be wary of users’ ability to analyze data.
Rudin co-founded the company and in June saw it fold for lack of renewed funding — in spite of what he described as “extremely happy customers” and a rapidly growing base. At the end, Rudin was chief marketing officer and Cunningham was vice president of marketing.
Unlike in sales to enterprises, the mid-market customers LucidEra pitched typically lacked skill in data analysis and had little time to learn.… Read the rest “Lessons from LucidEra on BI for the mid-market”