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Month: August 2012

Data surfing with big data

The usual big-data story leaves out crucial bits. We hear about the “what” — big, huge data of all kinds. We hear about the “when” — now and coming soon. We hear about the “how” — Hadoop with helpers. But we almost never hear about the “who” and the “why.” Who’s bothering to analyze all this data, and why?

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MacGuffin, anyone?

In his years in BI, says QlikTech VP of product management Donald Farmer, “I’ve never seen a project fail for purely technical reasons. The organizational aspect was always the principal cause of failure.” Yet tools remain the industry’s obsession.