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Month: March 2014

The value of wasted PR

A press release crossed the big-data desk at Datadoodle headquarters late last month from a “leading provider” I had never heard of. I tried to find the news in it, but after the third try I wondered who could have imagined any news there at all.

The obvious question is how the client could be so stupid as to imagine any good came from this? Aside from reminding a few readers how to spell names, there’s probably no direct value.

The value is to the industry. Sure, we suffer trivial distraction, perhaps annoyance. But from blah blah blah comes fertility. It adds to the tech industry’s accumulated detritus, which sustains a nutritious substrate.

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