Home » Archives for January 2015

Month: January 2015

Data storytelling will be bigger than data itself

I heard an IBM marketing vice president say last summer, “Storytelling will be huge.” I think so, too. But what are data stories? The big question on the table was what it would take for BI to break out of its miserable five percent penetration into business? Two regulars at the Pacific Northwest BI Summit …

Read more