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Month: May 2016

Favorite Star Trek, a data story

This story shows how elemental data stories really are. Humans come ready to tell and hear them, requiring no plug-ins at all. This young person can do a good job of it.

There was a question, followed by data, then questions and answers, and and finally a conclusion. It’s all there. It’s elementary.

Sure, this story isn’t for everyone. Not everyone cares about Star Trek. But the storyteller is appealing and enthusiastic. The story is simple, and that’s plenty.

Watch it here.

WhatYouCanDo: Just do it.

Notable marketing: ThoughtSpot and SpotGirl

Promote a data-reporting tool with a comic book? Even the few vendors willing to break from whitepapers and blogs might not look natural doing it. But ThoughtSpot’s done it, and it works.

For How to Defeat the Top 5 BI Villains at Your Company, ThoughtSpot wins the Datadoodle Occasional Prize for Notable Marketing. The hero is SpotGirl, and she fights five villains business people know well.

SpotGirl’s weapon is a magnifying glass. When a villain known as DataGhoul taunts her, she just raises her glass and flings back good, smart data. When DataGhoul yells, “Your quarterly sales are down! A lot!” SpotGirl keys in the question: “How did last quarter’s sales volume compare with the previous quarter?” The answer comes back, and SpotGirl replies, “No, DataGhoul! It’s actually up!”

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