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Narrative and analytics: brothers

Dave Wells, my collaborator in a TDWI course on data storytelling, tears up a popular misconception about data storytelling and data analytics.

On the surface, narrative storytelling appears to be the opposite of analytics – anecdotal instead of quantitative. But quantities aren’t the only way, or necessarily the ideal way to convey information. Not everyone in business is a quant who thinks natively in numbers. Some think in pictures, thus the popularity of data visualization: “Show me the shape of things, not the quantities. …” Visualization is powerful, but even more powerful is the ability to connect visuals, and to tell a story with data.

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