Power BI: the seductiveness of “free”

A CEO I hear from at a small BI-platform vendor has embedded Tableau for years. It’s still the best choice by far, he says, and he knows its rivals well. Lately, though, a new tool has caught the BI market’s fancy: Power BI, from Microsoft. It’s already a strong contender against Tableau, he says.

One more thing: it’s free.

He describes its seductive quality: “You get your feet wet,” he says, “then your head wet, your whole body wet, and pretty soon you’re drowning.”

It’s still got major pieces missing, but for a lot of people the price tag makes up for that. “You think, ‘Don’t they see that?’ But they don’t care.”