Notable marketing: ThoughtSpot and SpotGirl

Promote a data-reporting tool with a comic book? Even the few vendors willing to break from whitepapers and blogs might not look natural doing it. But ThoughtSpot’s done it, and it works. For How to Defeat the Top 5 BI Villains at Your Company, ThoughtSpot wins the Datadoodle Occasional Prize for Notable Marketing. The hero… Continue Reading

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Notable marketing: Have imagination, will be read

For all the marketing collatoral the data industry produces, there’s little that I can read without forcing myself. But when the good stuff comes, it’s like a gust of spring air blowing into a stuffy room. That kind of marketing blew into Datadoodle headquarters Friday morning. VisualCue, maker of visualization software done with “tiles,” won… Continue Reading