Is Teradata’s Customer Journey headed for any smart city near you? Yes, but not soon, if senior marketing VP Chris Twogood’s reply to my question is any guide.
Teradata’s Customer Journey has potentially enormous reach across all kinds of applications. It ingests all kinds of data, dives deep for meaning, and then springs tailored, real-time messaging on whoever needs it.… Read more...
I’m all for making data work for San Francisco, a city I know well and which strives to be “smart.” But then I think of Palermo, Sicily, a city I know a little bit. It has similar aspirations, but they start from a much different place — with a warm, rich indigenous culture that’s not so easily handled by algorithms.… Read more...
Business analysts and their enablers are a fascinating bunch, to generalize extravagantly. In your first two minutes with one, you might recognize the tiny sparks of brilliance on an otherwise ordinary appearance. Keep watching, and you might see those sparks ignite nearby fuel.… Read more...
When Lee Sherman ran marketing content at Mint, he crossed a line most organizations won’t dare to. He mentioned a competitor.
Oh, no! It’s one thing for a boss to say “you build trust by showing trust.” That sure sounds good coming from a glossy inflight magazine.… Read more...