Ask anyone in marketing or journalism whether spelling counts, and you'll get a resounding yes. We know intuitively that typos of any kind hurt—but I'd like to know how much.
After about three quarters of an oatmeal stout, my old friend Sam the BI developer wondered aloud, "What is the ideal dashboard?" There was no need to call Steve Few or Edward Tufte. I had the answer right away. (I had been sipping an oatmeal stout myself.)