You might say I’m crazy to see any connection between some big IT deployments and typical responses to big natural disasters — but that’s what I see. It fits a recurring theme across many disciplines of big interventions versus smaller, more humane and often more effective effort. Yesterday on the PRI program The World, Associated […]
business intelligence tools
A marketing manager I know stopped me in mid sentence. He didn’t want me to call his business intelligence product a “tool.” Why? “It sounds small,” he said. But it is small, I pointed out. It’s smaller than many others in its space. It’s downloaded in under a minute and unpacks itself on a desktop […]
A veteran sales person at a major vendor of business intelligence products lists the top three reasons for buying decisions. The reasons are contrary to most people’s view of themselves as sophisticated.