What will it be, a "single version of the truth" or unabated proliferation of ad hoc data? It's a chronic dilemma, and its resolution is crucial to big-box business intelligence. Frank Buytendijk's new book, Dealing with Dilemmas: Where Business Analytics Fall Short, offers a way out of this pickle.
People want to perform well, Frank Buytendijk believes. Management gets in the way with stupid, top-down games. It would be better to join people's natural passion with corporate goals.