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Ken Rudin

At Zynga, analytics is about impact

April 11, 2011 by Ted Cuzzillo 1 Comment

Ken Rudin is VP of analytics and platform technologies at Zynga, and he’s always on the lookout for new talent, but he’s picky. What does he look for in an applicant? Hint: don’t go in expecting your statistics to impress him.

Filed Under: analysis & methods Tagged With: analytics, data analysts, Ken Rudin, Zynga

Lyzasoft says “power to the people” with free version

May 3, 2010 by Ted Cuzzillo 1 Comment

It was International Workers’ Day on Saturday and the official release day of Lyzasoft’s latest product: its foray into “free.” It’s a good way to say “power to the people.” Some people associate that slogan with protests and even violence. But I think the best paths to power usually involve well-analyzed data, whether in public […]

Filed Under: analysis & methods Tagged With: cloud, data analyst, film, free, Ken Rudin, LucidEra, Lyza, paths to power, paypal, Scott Davis, Tableau, tools, youtube, Zynga

Mapping the many faces of “retention”

January 15, 2010 by Ted Cuzzillo 2 Comments

Everybody knows what “retention” means until they have to design a metric. Ken Rudin, once of LucidEra and now general manager of analytics at the games site Zynga, thought that he and his team could “put something together” quickly — but it actually took “four solid weeks of discussion and debate.” About 50 million people […]

Filed Under: analysis & methods Tagged With: analysis, customers, economy, games, games site, Ken Rudin, LucidEra, metric, metrics, retention curve, Zynga

Lessons from LucidEra on BI for the mid-market

August 3, 2009 by Ted Cuzzillo 14 Comments

Here are two tips from LucidEra veterans Ken Rudin and Darren Cunningham about BI in the mid-market: Forget “freemium” — the new term for free service leading to paid service — and be wary of users’ ability to analyze data. Rudin co-founded the company and in June saw it fold for lack of renewed funding […]

Filed Under: BI industry Tagged With: analysis, Darren Cunningham, IT, Ken Rudin, LucidEra, marketing, mid-market, Saas

Another night on Earth

June 24, 2009 by Ted Cuzzillo Leave a Comment

In the film “Night on Earth,” Italian comic Roberto Benigni plays a taxi driver tooling around Rome one August morning at four. His flag’s up, he’s bored, and the streets are empty. “Dove sono i romani?” he asks himself, “Where are all the Romans?” Where were all the BI people last week? Did they all […]

Filed Under: Uncategorized Tagged With: Darren Cunningham, film, Ken Rudin, LucidEra, Mark Madsen, tdwi

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