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LucidEra

Lyzasoft says “power to the people” with free version

May 3, 2010 by Ted Cuzzillo 1 Comment

It was International Workers’ Day on Saturday and the official release day of Lyzasoft’s latest product: its foray into “free.” It’s a good way to say “power to the people.” Some people associate that slogan with protests and even violence. But I think the best paths to power usually involve well-analyzed data, whether in public […]

Filed Under: analysis & methods Tagged With: cloud, data analyst, film, free, Ken Rudin, LucidEra, Lyza, paths to power, paypal, Scott Davis, Tableau, tools, youtube, Zynga

Mapping the many faces of “retention”

January 15, 2010 by Ted Cuzzillo 2 Comments

Everybody knows what “retention” means until they have to design a metric. Ken Rudin, once of LucidEra and now general manager of analytics at the games site Zynga, thought that he and his team could “put something together” quickly — but it actually took “four solid weeks of discussion and debate.” About 50 million people […]

Filed Under: analysis & methods Tagged With: analysis, customers, economy, games, games site, Ken Rudin, LucidEra, metric, metrics, retention curve, Zynga

Lessons from LucidEra on BI for the mid-market

August 3, 2009 by Ted Cuzzillo 14 Comments

Here are two tips from LucidEra veterans Ken Rudin and Darren Cunningham about BI in the mid-market: Forget “freemium” — the new term for free service leading to paid service — and be wary of users’ ability to analyze data. Rudin co-founded the company and in June saw it fold for lack of renewed funding […]

Filed Under: BI industry Tagged With: analysis, Darren Cunningham, IT, Ken Rudin, LucidEra, marketing, mid-market, Saas

Another night on Earth

June 24, 2009 by Ted Cuzzillo Leave a Comment

In the film “Night on Earth,” Italian comic Roberto Benigni plays a taxi driver tooling around Rome one August morning at four. His flag’s up, he’s bored, and the streets are empty. “Dove sono i romani?” he asks himself, “Where are all the Romans?” Where were all the BI people last week? Did they all […]

Filed Under: Uncategorized Tagged With: Darren Cunningham, film, Ken Rudin, LucidEra, Mark Madsen, tdwi

Big BI, meet Big Ag

March 18, 2009 by Ted Cuzzillo 2 Comments

Swap out a few terms in a recent New York Times story about farmers’ attempt to split California, and you might see the IT vs. business saga. Posts related to “Big BI, meet Big Ag”Qlik asks what a difference a device makes When I first heard of Qlik’s research into use of…Looking for Kool-Aid at […]

Filed Under: BI industry Tagged With: Birst, DataSelf, food, LucidEra, Lyza, new york times, Tableau

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