When Lee Sherman ran marketing content at Mint, he crossed a line most organizations won’t dare to. He mentioned a competitor.
Oh, no! It’s one thing for a boss to say “you build trust by showing trust.” That sure sounds good coming from a glossy inflight magazine.… Read more...
For all the marketing collatoral the data industry produces, there’s little that I can read without forcing myself. But when the good stuff comes, it’s like a gust of spring air blowing into a stuffy room. That kind of marketing blew into Datadoodle headquarters Friday morning.… Read more...
Someone on Quora asks, “What are the most promising disruptive innovations for the next decade (2011-2020)?”
The always incisive Venkatesh Rao offered a long list. At least one of his predictions brings to mind the decision support industry’s many do-it-yourself tools.… Read more...
A remarkable thing happened in Big Data last week. One of Big Data’s best friends poked fun at one of its icons: the Three V’s.
The well-networked and alert observer Shawn Rogers, vice president of research at Enterprise Management Associates, tweeted his eight V’s: “…Vast, Volumes of Vigorously, Verified, Vexingly Variable Verbose yet Valuable Visualized high Velocity Data.”
He was quick to explain to me that this is no comment on Gartner analyst Doug Laney’s three-V definition.… Read more...
A marketing manager I know stopped me in mid sentence. He didn’t want me to call his business intelligence product a “tool.”
Why? “It sounds small,” he said. But it is small, I pointed out. It’s smaller than many others in its space.… Read more...