When Lee Sherman ran marketing content at Mint, he crossed a line most organizations won’t dare to. He mentioned a competitor. Oh, no! It’s one thing for a boss to say “you build trust by showing trust.” That sure sounds good coming from a glossy inflight magazine. But trying it takes guts. Often, a watered […]
marketing
Notable marketing: Have imagination, will be read
For all the marketing collatoral the data industry produces, there’s little that I can read without forcing myself. But when the good stuff comes, it’s like a gust of spring air blowing into a stuffy room. That kind of marketing blew into Datadoodle headquarters Friday morning. VisualCue, maker of visualization software done with “tiles,” won […]
“Good enough” data analysis will lead to good data analysis
Someone on Quora asks, “What are the most promising disruptive innovations for the next decade (2011-2020)?” The always incisive Venkatesh Rao offered a long list. At least one of his predictions brings to mind the decision support industry’s many do-it-yourself tools. Deprofessionalization/democratization: if you thought blogging taking down professional writing, and amateur photography threatening professional […]
Big Data, big hype, big danger
A remarkable thing happened in Big Data last week. One of Big Data’s best friends poked fun at one of its icons: the Three V’s. The well-networked and alert observer Shawn Rogers, vice president of research at Enterprise Management Associates, tweeted his eight V’s: “…Vast, Volumes of Vigorously, Verified, Vexingly Variable Verbose yet Valuable Visualized […]
Still a “tool” by any other name
A marketing manager I know stopped me in mid sentence. He didn’t want me to call his business intelligence product a “tool.” Why? “It sounds small,” he said. But it is small, I pointed out. It’s smaller than many others in its space. It’s downloaded in under a minute and unpacks itself on a desktop […]