Here are two tips from LucidEra veterans Ken Rudin and Darren Cunningham about BI in the mid-market: Forget “freemium” — the new term for free service leading to paid service — and be wary of users’ ability to analyze data. Rudin co-founded the company and in June saw it fold for lack of renewed funding […]
Yesterday I asked business analysts at the Tableau conference in Seattle about their work. Here are two quick sketches. • One of the two arrived at her present employer six years ago to do the company’s first analysis of its website sales. She used several years of accumulated data to show which content was making […]
Read a pile of technology marketing and you quickly assume that you alone despise many of the words you keep hearing. They’re words like optimize, leverage, synergy, and utilize. People in this industry don’t really talk like that, do they? Many don’t, at least not in private, and they don’t tweet like that, either. One […]
Almost the same moment I read that for the fourth year in a row executives rate BI the top tech priority in 2009, I hear Tableau Software’s news: last week saw the most downloads of trial software ever. “Not by a little, by a lot,” says marketing and PR VP Elissa Fink. The poll of […]
Stephen Few’s damning review of a new BI tool prompted a weeks-long discussion-turned-scholarly-fistfight over definitions.