I went to the post office box and found a rhinoceros. He should have been a bull, bulls being more at home in marketing, but let's not be picky. He's a rhino, in profile, with spots. He's hawking analytics software.
Ask anyone in marketing or journalism whether spelling counts, and you'll get a resounding yes. We know intuitively that typos of any kind hurt—but I'd like to know how much.
I comb through a lot of business intelligence-related press releases and articles, so I was surprised to hear that the new book Made to Stick is popular among PR people.
In fact, the fact that the book is more popular among PR people than any other profession is co-author Chip Heath’s main disappointment.… Read more...