First came the prediction: “The whole ‘smart’ thing is about to get real.” Really? What made this apparent insider say so? The prediction, given in a forum where other predictions flew in the breeze, was on the record. Then two months later, it had gone off the record.… Read more...
marketing/PR
Notable marketing: ThoughtSpot and SpotGirl
Promote a data-reporting tool with a comic book? Even the few vendors willing to break from whitepapers and blogs might not look natural doing it. But ThoughtSpot’s done it, and it works.
For How to Defeat the Top 5 BI Villains at Your Company, ThoughtSpot wins the Datadoodle Occasional Prize for Notable Marketing.… Read more...
Notable marketing: Have imagination, will be read
For all the marketing collatoral the data industry produces, there’s little that I can read without forcing myself. But when the good stuff comes, it’s like a gust of spring air blowing into a stuffy room. That kind of marketing blew into Datadoodle headquarters Friday morning.… Read more...
BI industry builds tools for itself: Yellowfin CEO
Why aren’t the data industry’s tools more widely adopted? Data-industry experts have fretted for years over the estimated 5 percent penetration. Yellowfin CEO Glen Rabie has an explanation.
“We never contextualize applications,” he said at the recent Pacific Northwest BI Summit.… Read more...
The value of wasted PR
A press release crossed the big-data desk at Datadoodle headquarters late last month from a “leading provider” I had never heard of. I tried to find the news in it, but after the third try I wondered who could have imagined any news there at all.… Read more...