First came the prediction: “The whole ‘smart’ thing is about to get real.” Really?… Read more...
marketing/PR
Notable marketing: ThoughtSpot and SpotGirl
Promote a data-reporting tool with a comic book?… Read more...
Notable marketing: Have imagination, will be read
For all the marketing collatoral the data industry produces, there’s little that I can read without forcing myself.… Read more...
BI industry builds tools for itself: Yellowfin CEO
Why aren’t the data industry’s tools more widely adopted?… Read more...
The value of wasted PR
A press release crossed the big-data desk at Datadoodle headquarters late last month from a “leading provider” I had never heard of.… Read more...