If you want to come up with effective metrics, forget brainstorming. Drop the creativity. Done well, it's an analytical exercise, says Stacey Barr, aimed at deriving concrete, sensory effects to measure.
That winery of mid-'60s TV fame Italian Swiss Colony and its mascot "that little old winemaker, me" often seems to apply in surprising places. A few weeks ago at a visualization conference, the business intelligence community's leader in visualization design, Stephen Few <>, told the room full of dedicated visualizers to be more useful. Some took exception.