Zynga

At Zynga, analytics is about impact

April 11, 2011 11:03 am By Ted Cuzzillo (Latest edit April 11, 2011)

Ken Rudin is VP of analytics and platform technologies at Zynga, and he's always on the lookout for new talent, but he's picky. What does he look for in an applicant? Hint: don't go in expecting your statistics to impress him.

Lyzasoft says “power to the people” with free version

May 3, 2010 12:07 am By Ted Cuzzillo (Latest edit May 14, 2015)

It was International Workers’ Day on Saturday and the official release day of Lyzasoft’s latest product: its foray into “free.” It’s a good way to say “power to the people.”

Some people associate that slogan with protests and even violence.… Read more...

Mapping the many faces of “retention”

January 15, 2010 10:30 am By Ted Cuzzillo (Latest edit January 15, 2010)

Everybody knows what “retention” means until they have to design a metric.… Read more...